people · May 16, 2026
Omnisend Study Finds Saturday Worst Day for Email Metrics with 0.058% Conversion Rate
Share the canonical public link.
Omnisend published findings on May 14, 2026, from its analysis of 26 billion marketing emails. Saturday posted the lowest click-to-sent rate of 0.68%, lowest conversion rate of 0.058%, and lowest send volume of 3.14 billion emails. Friday at 7 a.m. achieved the peak conversion rate of 0.138%. Marty Bauer, ecommerce expert at Omnisend, emphasized matching send times to specific goals like visibility or sales rather than a single optimal day.
Spend governor blocked model creation: provider_circuit_open (lane=dev, provider=together)