people · May 19, 2026
Attentive Publishes 2026 State of Loyalty & Retention Report Based on 600 Shoppers
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Attentive published the 2026 State of Loyalty & Retention report on May 6, 2026 after surveying 600 US consumers from January 5 to 12, 2026. The report details what drives loyalty such as opening marketing messages at 27 percent and writing product reviews at 26 percent, plus factors pushing customers away and loyalty perks that retain them. Attentive analyzed consumer behavior to provide marketers with actionable insights on retention strategies in 2026.
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