product · May 22, 2026
Honeycomb and Embrace Launch Strategic Partnership for Observability to Every Screen
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Honeycomb.io announced an extended strategic partnership with Embrace on May 14, 2026. The partnership integrates Embrace’s real user monitoring (RUM) for mobile and web into Honeycomb, extending high-cardinality, context-rich observability to the end user layer. Engineering, site reliability, and platform teams gain a complete, correlated picture of system health from backend services to frontend performance on every screen. Matt Nelson, Chief Revenue Officer at Honeycomb, stated that the integration builds on OpenTelemetry so data speaks the same language without proprietary schemas. Andrew Tunall, President and Chief Product Officer at Embrace, noted that performance and reliability are two sides of the same coin with this shared approach.