product · May 20, 2026
Attentive Launches Visibility AI to Improve Deliverability and Revenue Performance for RCS for Business
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Attentive announced Visibility AI on May 20, 2026, as a targeting layer that determines subscriber engagement preference between RCS messages and existing SMS threads using inbox visibility signals. Key additions include Auto-upgrade to maintain message thread continuity and RCS A/B testing with agent approval streamlining. Karine Terzibachi, Chief Business Officer at Attentive, highlighted the need for seamless RCS adoption tools that protect performance. Alexandre Allemand, NorthAM GTM Lead at Google RCS for Business, emphasized that partners like Attentive enable brands to scale beyond experimentation in native messaging apps. Attentive’s prior RCS efforts since 2024 include hundreds of millions of messages sent and support for over 250 approved RCS agents for enterprise brands.