capital · May 16, 2026
ActiveCampaign Acquires Feedback Intelligence to Accelerate Active Intelligence
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ActiveCampaign acquired Feedback Intelligence on February 3, 2026 to accelerate its Active Intelligence platform. Feedback Intelligence converts raw conversational data into actionable insights via real-time intent detection and sentiment analysis. The acquisition integrates these capabilities to enable continuous improvement in Active Intelligence understanding of user intent. CEO Jason VandeBoom and Feedback Intelligence founder Movsisyan highlighted the move to make AI proactive in autonomous marketing.
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