Customer.io launches AI-powered personalization engine, boosting engagement by 25% in beta tests. #Launch #MarketingTech

Customer.io's AI-powered personalization engine enhances its competitive edge in the marketing tech sector, directly rivaling tools from companies like Braze and Klaviyo by delivering measurable engagement lifts through automated, data-driven customer experiences. This could pressure incumbents to accelerate their own AI integrations, potentially shifting market share toward more agile players focused on personalization at scale.