people · May 18, 2026
Australian Broadcasting Corporation Switches from Salesforce Marketing Cloud to Braze
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Australia’s public broadcaster ABC completed a transition from Salesforce Marketing Cloud to Braze following a comprehensive review of its marketing technology infrastructure. The ABC had used Salesforce since 2017 and made the switch to improve audience engagement as detailed in its 2024-2025 annual report. The platform upgrade is expected to deliver enhanced personalization and cross-channel capabilities for the broadcaster's operations. ABC joins other organizations adopting Braze for customer engagement in the media sector.
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