people · May 20, 2026
Improvado Updates Marketing Budget Allocation Guide for 2026 with $480 Million Analysis
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Daniel Mironov, Performance Marketer at Improvado, published the Marketing Budget Allocation Guide 2026 on May 18, 2026. The framework draws from analysis of $480 million in marketing spend across 150 enterprises in 2024 and recommends top-quartile ROI performers allocate 8% less to paid social while spending 3 times more on attribution tools. The guide details email marketing ROI of 20:1 to 40:1 and a 22% front-loading of Q1 budgets. Roman Vinogradov, VP of Products at Improvado, contributed to related content.
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