people · May 19, 2026
Mindbody and Attentive Launch Commercial Partnership for AI Marketing in Wellness Industry
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Mindbody and Attentive announced a commercial partnership on December 10, 2025 to integrate enterprise-grade AI SMS and email marketing into the Mindbody platform. The integration provides thousands of Mindbody customers with personalized outreach using real-time data sync and AI predictions for at-risk and high-intent clients. The partnership is included at no additional cost for Ultimate and Ultimate+ subscribers. Mindbody CEO and executives highlighted the unified solution for attracting, engaging, and retaining fitness and wellness clients.