Competitive analysis: Freshsales undercuts Pipedrive with new pricing tier for SMBs. Market share battle intensifies.

Freshsales' introduction of a new pricing tier undercutting Pipedrive targets SMBs in the CRM market, potentially accelerating Freshsales' growth at Pipedrive's expense by making advanced features more accessible to cost-sensitive small businesses. This move could prompt Pipedrive and competitors like HubSpot to reassess their pricing strategies, heightening overall price competition and benefiting SMBs with more options.