distribution · May 15, 2026
Netlify Executives Discuss AI-Driven Shifts in Pricing Models for Broader Collaboration
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Netlify executives Elad Rosenheim and Karthik Puvvada analyzed AI's impact on software building on May 14, 2026, noting how AI tools enable non-engineers like designers, product managers, marketers, and community teams to contribute directly to development. Traditional seat-based pricing models fail under this expansion, as more company members participate in workflows once reserved for engineering, altering team economics and collaboration dynamics. Previously, development involved only technical specialists, but AI integration broadens participation across roles. Elad Rosenheim and Karthik Puvvada highlighted the breakdown of seat-based models amid AI adoption starting in 2025.
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