product · May 20, 2026
Embrace Announces Strategic Partnership with Honeycomb for Unified Observability Stack
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Embrace announced a strategic partnership with Honeycomb during Innovation Week on May 14, 2026, extending observability from backend to mobile and web layers. The integration stitches traces using W3C trace context and forwards metrics including session counts and network spans into Honeycomb. Engineers can now trace a single user from a mobile crash all the way to the backend span in one OpenTelemetry-native stack. Andrew Tunall, President and Chief Product Officer at Embrace, noted that performance and reliability are two sides of the same coin. The partnership brings new depth to how teams measure end user impact across every screen and system.
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