product · May 22, 2026
G2 Names Kelly Hopping of 6sense to 2026 Executive Advisory Board
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G2 announced its 2026 Executive Advisory Board on May 19, 2026, including Kelly Hopping, CMO at 6sense. The board comprises SaaS executives such as Shay Howe from ActiveCampaign and Tifenn Dano Kwan from Zendesk. G2's EAB provides input on strategy amid AI-driven shifts in B2B software purchasing, with more than half of buyers now starting research in AI chatbots versus 29% a year prior. G2's 2026 Executive Advisory Board includes 15 members with nine new additions this year.
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