people · May 15, 2026
Braze Customers Achieve 457% ROI per Forrester Study in April 2026
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Forrester Consulting released a Total Economic Impact study on Braze in April 2026, reporting a 457% ROI over three years for composite organizations using the platform. The study highlighted a net present value of $23.5 million and payback period under six months for BrazeAI Decisioning Studio implementations. Wendy's Braze campaign in 2025 generated 10 million in-app impressions and 550,000 new digital accounts. Braze's enterprise customers numbered 1,200 as of Q1 2026, up from 900 in 2025.
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