FullContact acquires identity resolution startup to bolster B2B data services.

FullContact's acquisition of an identity resolution startup enhances its B2B data services by improving customer data unification and accuracy, positioning it better against competitors like ZoomInfo and Dun & Bradstreet in the sales intelligence market. This move could enable FullContact to offer more robust lead enrichment and personalization tools, potentially capturing more market share in enterprise CRM integrations.