product · May 21, 2026
Databricks Promotes Lakebase for Cost-Effective Omnichannel Marketing Campaigns
Share the canonical public link.
Databricks published a May 20, 2026 blog on Lakebase for marketing campaigns. Lakebase is a serverless OLTP database that scales to zero between spikes and uses native Synced Tables to eliminate Lakehouse-to-OLTP pipeline maintenance. Deichmann used Lakebase to enable seamless omnichannel marketing via SAP Engagement Cloud with customer segments shipped in a few clicks. Storage separates from compute allowing customer attribute depth to grow without linear compute scaling. The elastic Postgres compute scales up instantly and down in under one second with costs aligned to usage.
Below validation threshold — auto-passed without scoring