people · May 21, 2026
Jack Dorsey Comments on Storytelling Power in Product Development at Square
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Jack Dorsey explained in a May 19, 2026, video clip how Square used detailed user narratives to build products. The co-founder described writing stories from the customer's perspective, such as a Chicago coffee shop experience, to align prioritization, design, and coordination across teams. Dorsey noted that strong storytelling helped make products relevant and created one epic cohesive story for the organization and world. The comments reference Square's early development process from a 2011 Stanford discussion.
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