capital · May 20, 2026
Canva Acquires Ortto and Simtheory for AI and Marketing Automation
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Canva announced the dual acquisition of Simtheory and Ortto on April 8, 2026. Ortto provides a customer data platform combined with marketing automation for journeys across email, SMS, push, in-app, forms, and surveys. Ortto serves more than 11,000 customers in 190 countries and features event-driven architecture with no-code integrations. Chris and Mike Sharkey, founders of both companies, joined Canva in leadership roles on AI and marketing technology teams. Canva closed 2025 at $4 billion in annualized revenue with 265 million users and a 20 percent increase in monthly active users.
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