people · May 16, 2026
Saucony Appoints Former Nike Executive Wendy Kula as CMO
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Saucony appointed Wendy Kula as chief marketing officer. Kula previously held senior marketing positions at Nike, Aerie, and Mission, with her most recent Nike role as vice president of women’s brand marketing for North America. She replaces Joy Allen-Altimare, who left the business in November 2025. Saucony president Rob Griffiths stated that Kula’s leadership will be instrumental in evolving the brand while staying rooted in running. The appointment supports Saucony’s focus on global brand growth and consumer engagement across performance running and lifestyle categories.
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