capital · May 19, 2026
Canva Expands AI and Marketing Automation Capabilities with Simtheory and Ortto Acquisitions
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Canva acquired Simtheory and Ortto as part of its AI push with Ortto trusted by more than 11,000 customers in 190 countries. The acquisition expands Canva's addressable market in marketing automation. Ortto brings customer data and marketing automation tools while Simtheory adds agentic AI capabilities. The deals were announced around April 8, 2026.
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