product · May 20, 2026
Honeycomb and Embrace Launch Strategic Partnership to Bring Observability to Every Screen and Every Engineering Team
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Honeycomb and Embrace launched a strategic partnership on May 14, 2026, integrating Embrace’s real user monitoring for mobile and web into Honeycomb to extend high-cardinality, context-rich observability to the end user layer. Both platforms are built on OpenTelemetry, allowing frontend session data, crash signals, network insights, Core Web Vitals and real user context from mobile apps and web browsers to flow natively into Honeycomb without proprietary schemas. Engineering, site reliability and platform teams gain a complete correlated picture of system health, with performance tied directly to user impact for faster issue resolution. Matt Nelson, Chief Revenue Officer at Honeycomb, stated that Embrace has applied the same rigorous data-driven approach to the layer where users experience software. Embrace is available in AWS Marketplace alongside Honeycomb.